Google Ads Cost Calculator
Use our free Google Ads Cost Calculator to estimate your advertising expenses, understand your return on investment (ROI) and optimise your pay-per-click (PPC) campaigns.
How it works
1. Select your industry and monthly budget
2. Fill out your top-level conversion stats, estimates are fine.
3. Enter your email and hit submit
4. Review your predicted stats or compare to your actual results to industry benchmarks.
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Common Questions
CPC (cost per click) is the amount you pay each time someone clicks your ad. It varies by keyword competitiveness, industry, and ad quality. Use our calculator and enter your industry or estimated CPC to forecast your campaign spend.
A good conversion rate typically ranges from 2% to 5%, but it varies widely by industry and campaign type. Checking industry benchmarks can help you gauge whether your campaigns are performing well.
Lower your CPA by improving ad relevance, targeting more specific keywords, optimizing landing pages, and refining your audience targeting. Regularly review your ads and eliminate underperforming keywords to boost efficiency.
Our calculator provides estimates based on typical industry data and average CPCs. Actual results can vary depending on your targeting, ad quality, and competition levels. It's designed as a helpful planning tool, providing a strong starting point for your campaigns.
Google Ads costs depend on keyword competition, ad quality, industry, geographic targeting, audience demographics, and your chosen bidding strategy. The more competitive the keyword, the higher your CPC typically is.
Yes. By entering your expected CPC, conversion rates, and average customer value, our calculator can estimate your potential return on investment (ROI). This helps in making informed budgeting decisions.
Regular reviews (weekly or monthly) are recommended to monitor performance. Adjust your budget based on your campaign goals, performance trends, and changing market conditions.
Your actual CPC can differ due to variations in ad quality score, competition, ad targeting, time of year, and bidding strategy. Estimates provide guidance based on typical averages, but real-world conditions may cause fluctuations.
